SEO Consultant
& AI Strategist

I started with a detailed SEO GAP analysis, which allowed me to compare the current state of the O2 website with its competitors and reveal their strengths and weaknesses. Based on these insights, I conducted a technical and content analysis of the website, which showed specific opportunities for improvement. Subsequently, I mapped brand awareness and the backlink portfolio and prepared recommendations on how to effectively strengthen it. I verified the key outputs using a correlation study, which made it possible to set priorities and create a clear strategy for further development.

Collaboration began with a detailed website audit that revealed key areas for improvement. Based on this, I created a strategy that included optimizing technical elements, defining impact pages, and transferring key content from the old website. It also included a series of workshops and training sessions that familiarized the team with search engine principles and practical procedures for writing optimized texts. As a result, the organization gained not only specific SEO recommendations but also the know-how needed for their long-term application.

At the beginning, we conducted a comprehensive SEO GAP analysis that revealed the strengths and weaknesses of individual brands. Based on the findings, we established a content strategy that combines enhancing visibility in traditional organic search with optimization for new forms of search (AI Overviews, ChatGPT, Gemini, Copilot, etc.). At the same time, we focused on ensuring the credibility of content in the face of rising AI scam techniques. As part of the collaboration, specialized AI applications were also developed to streamline processes and support the creation of high-quality content at the scale required by global brands.