Competitor Analysis (Gap Analysis)

Why gap analysis matters

If your SEO is already fine-tuned and your website is stable, it’s time to look further. Competitors continue to invest in content, links, and PR, gaining an advantage in both search results and customer awareness. Gap analysis shows you how to leverage their moves for your own benefit – where to invest, what to improve, and how to strengthen your market position.

What the analysis delivers

The deliverable is a strategic document clearly highlighting differences between your website and competitors. It identifies key topics, backlinks, and content formats that drive their traffic and provides actionable steps to outperform them. Gap analysis serves as a foundation for further investments in SEO, content, and PR with maximum impact.

How the process works

We start by defining your main competitors and selecting the key areas for comparison. Data is then collected from tools (Ahrefs, Screaming Frog, Search Console) and evaluated. We examine which queries and pages competitors dominate, how they build their backlink profiles, and how they leverage PR. The analysis is always supplemented with data interpretation and a recommended action strategy.

Service pricing

The price for a comprehensive competitor analysis is 1,120 €. This includes the complete report, prioritized recommendations, and a final consultation to align on next steps.

Deliverables

The deliverable is a detailed document in Google Docs/Sheets and a personal consultation. Gap analysis always provides clearly defined gaps and recommendations on how to turn them into opportunities.

• Full comparison of keyword visibility
• Analysis of competitor content driving traffic
• Backlink and PR activity comparison
• Identification of quick wins and long-term opportunities
• Strategic roadmap with priorities