Content Strategy

Why content strategy now

Without a clear strategy, content is often published ad hoc – depending on current needs or available time. This leads to inconsistent articles and a lack of continuity. Meanwhile, competitors are systematically building content hubs that improve both visibility and brand trust. A content strategy ensures consistency, regularity, and direction of all activities toward measurable results.

What the strategy delivers

You gain a framework that connects content with your goals and customer needs. A content strategy defines which topics have the highest ROI, which formats to use (article, newsletter, social media post), and how often to publish. It also includes recommendations for tone of voice and visual elements. With a clear plan, you know what to create, when to publish, and how to evaluate performance.

How the process works

The strategy starts with interviews with employees and customers to reflect real needs. Next comes the design of a content plan for the website and blog – typically with at least one article per week. The plan can also include newsletters or other channels. The deliverable is a document with topic proposals, a publishing schedule, and tone of voice recommendations. If required, content can also be delivered through trusted copywriters.

Service pricing

The price depends on publishing frequency and the number of channels. A basic content strategy with publication on a website and blog starts at 480 € (based on 2 articles per week, planned three months in advance). Optionally, content and copywriting can be provided, starting at 16 € per standard page.

Deliverables

The deliverable is a clearly structured content plan that sets the framework for creating and publishing content.

• Proposed topics and content formats
• Publishing schedule for website and blog
• Tone of voice and visual recommendations
• Option to include newsletters and other channels
• Optional copywriting by trusted authors