Copywriting

Why copywriting now

Many companies publish content that is too generic, misaligned with their brand, or not meeting user expectations. Without a clear style and consistent tone of voice, customer attention and trust are lost. Professional copywriting delivers content that makes sense, supports search visibility, and aligns with your long-term content strategy.

What copywriting delivers

You receive texts that are easy to read and optimized for search engines. Blog posts strengthen authority, product descriptions increase conversions, and PR articles expand brand awareness. Each piece of content is created in line with your identity and tone of voice, ensuring authenticity and reinforcing your brand.

How the process works

We start by clarifying your goals – whether to support SEO, build brand awareness, or drive sales. Ideal inputs include a brand manual, tone of voice, and information about your target audiences. Based on this, I prepare topic proposals, structure, and the final text. Visual elements and multi-channel content (from website to newsletters and PR articles) can also be included.

Service pricing

Copywriting prices depend on the scope and type of text. As a guideline, pricing starts at 16 € per standard page of specialized or technical content. For regular blog posts or long-term collaboration, discounted arrangements are available.

Deliverables

The deliverable is a ready-to-use text, consistent with your brand and optimized for SEO.

• Blog posts and web articles
• Product and category descriptions for e-shops
• PR articles and external publications
• Newsletter and multi-channel content
• Titles, meta descriptions, and SEO recommendations