Keyword Analysis

Why keyword analysis matters

User behavior is constantly evolving, and without current data it’s easy to invest in topics with little or no demand. Many websites still don’t name their pages according to what people actually search for. As a result, content doesn’t match real queries and campaigns target overly broad terms. Keyword analysis identifies what is worth supporting and where you are wasting resources.

What the analysis delivers

You will gain a clear overview of keywords and queries, categorized by topic and priority. This shows you which terms to target with content, how to structure your website, and how to optimize PPC campaigns without wasting budget. The result is a data-driven strategy that attracts more relevant visitors while reducing promotion costs.

How the process works

The process starts with collecting data from Google and Seznam search engines, combined with outputs from Google Analytics and Search Console. Next comes cleaning, sorting, and clustering keywords by relevance, search volume, and your site’s ranking positions. The deliverable is a structured table of keywords, content recommendations, and PPC insights. The analysis always reflects STDC (See-Think-Do-Care) stages, so you know how to cover the entire buying journey.

Service pricing

The price for keyword analysis starts at 320 € for smaller websites and service-based projects. For larger projects, especially e-commerce, pricing typically starts at 640 € and depends on the size of the product catalog and the number of pages.

Deliverables

The deliverable is a structured Excel or Google Sheets file that can be directly applied to SEO, content, and PPC. A consultation is included to review the results and priorities.

• Structured keyword list by topic and relevance
• Search volume and trend analysis
• Your site’s positions in Google with mapped landing pages
• PPC recommendations, including negative keywords
• Prioritization framework for SEO and content strategy