Marketing Strategy

A marketing strategy is a comprehensive plan for conquering the market and driving brand growth. It includes persona development, customer segmentation, channel selection, KPI definition, a communication plan, and elements of identity and tone of voice. The result is a complete playbook that guides all marketing activities.

Why a marketing strategy now

Without a clear strategy, marketing often breaks down into fragmented activities. Companies invest in campaigns, but without measurement and direction, efficiency is lost. Meanwhile, competitors are targeting precisely and strengthening their position. A marketing strategy ensures consistency, data-driven decisions, and alignment of all actions toward growth.

What you gain from a marketing strategy

The strategy provides a unified framework for campaigns, content, and brand communication. You gain clear segmentation, definition of target groups and channels, KPI setup, and a communication plan. It also includes brand identity elements, tone of voice, and recommendations for managing marketing teams. The result is a document that eliminates chaos and defines clear priorities.

Our Specialized

The strategy is developed through a mix of data analysis, research, and testing. The process includes user testing, employee interviews, competitor analysis, and evaluation of available data. Personas, segmentation, and channel proposals are then created. The final deliverable is a presentation of results and onboarding of your internal team to ensure the strategy is effectively implemented and evaluated.

30%

Analysis & research

30%

Segmentation & personas

30%

Channels & communication

10%

Measurement & management

Service pricing

The price for creating a marketing strategy starts at 3,200 € and depends on project size and scope of analysis. For smaller projects, delivery takes about one month; for larger strategic plans, the timeline ranges from 3 to 6 months.

Deliverables

The deliverable is a complete playbook – a strategic document that includes everything needed to manage marketing.

Persona definitions and customer segmentation
Competitor analysis and opportunity mapping
Channel selection and communication plan
KPI definition and performance measurement methods
Brand identity and tone of voice guidelines
Presentation of results and team onboarding

Would you like to discuss collaboration opportunities or need a solution for a specific project? Leave me a message, and I will get back to you with a proposed next step.