Marketing Training

Why marketing training now

Many companies invest in marketing without a clear direction. Teams often make mistakes in prioritization, operate without a unified strategy, or get lost among too many channels. Training helps you understand how marketing works as a whole and provides specific guidance on creating effective campaigns, communication plans, and performance measurement.

What the training delivers

You will gain a solid foundation in marketing and practical tips on how to apply it to your own project. You’ll learn how to work with personas, segmentation, and channel selection, define KPIs, and measure performance. Training shows you how to build consistent communication, set the right tone of voice, and evaluate the success of your activities.

How the training works

The training is always adapted to your needs. Standard sessions run as a 3–4 hour interactive workshop, combining theory with practical demonstrations and exercises. Optional individual consultations or extended team training are also available. Each participant receives materials and access to the presentation and recording for future reference.

Service pricing

The price for training starts at 480 € for a half-day block. For team sessions or extended formats, pricing depends on the number of participants and program requirements. A one-time investment in training pays off through better marketing orientation and more efficient use of budget.

Deliverables

The deliverable is practical, hands-on training supported by materials.

• Overview of fundamental marketing principles
• Practical demonstrations and exercises on your project
• Definition of target groups, personas, and channels
• Recommendations for KPI setup and measurement
• Practical takeaways for ongoing use