Online PR & Link Building

Why invest in online PR and link building?

Search engines are tightening their algorithms and putting greater emphasis on backlink quality. Competitors are investing in PR articles and partnerships, gaining stronger rankings as a result. Without a systematic approach to backlinks, you risk stagnation, weaker visibility, and lost revenue. Today, a strong backlink portfolio is one of the key signals of trust.

What online PR delivers

Systematic link building improves rankings in search engines while also increasing brand awareness. PR articles generate traffic beyond SEO, attract new customers, and strengthen domain authority. Competitor analysis reveals where they have the edge, allowing you to build a backlink portfolio that remains competitive in the long term.

How the service works

The collaboration begins with an analysis of your current backlink profile and a comparison with competitors. I then prepare a strategy that includes selecting suitable portals and proposing PR article topics. I negotiate placement conditions and ensure that links point to the right landing pages with relevant anchor texts.

Service pricing

Backlink portfolio analysis starts at 480 € and serves as the foundation for a link building strategy. The actual cost of acquiring links depends on the method – whether content creation is needed, whether paid PR articles are used, or other forms of portal collaboration. Before execution, you always receive an overview of recommended options with estimated publication costs.

Deliverables

The deliverable is measurable growth in backlink quality and documented evidence of acquired links. Included are recommendations for next steps and evaluation of the impact on rankings.

• Analysis of the current backlink profile
• Competitor comparison and opportunity identification
• Strategic link building plan
• Publication and record of PR articles
• Regular impact evaluation