Website Structure Design

Why address structure now

Without a clear website architecture, you lose both visitors and business opportunities. Disorganized menus, missing landing pages, or poorly configured filters in an e-shop result in poor navigation, higher bounce rates, and weaker search performance. If you are preparing a new website, redesign, or expanding your offering, now is the right time to build structure based on data, not assumptions.

What the design delivers

The structure design provides a framework that works for both SEO and UX. The result is a logically organized menu based on keyword demand and user needs. You gain new landing pages for high-value queries, better indexation, higher traffic, and more revenue. For e-shops, the design includes filtering parameters that make product selection easier and increase conversions.

How the process works

The process begins with keyword analysis and a review of the current site structure. Based on data from Google Analytics and Search Console, I prepare a recommended hierarchy of pages and menus that connect content and services logically. For e-shops, I design filters and categories that reflect real search behavior. The deliverable is a table of recommended subpages that can be directly applied to build the main navigation. A consultation follows, where we review priorities and recommendations.

Service pricing

The price for a website structure design starts at 320 € for service-based websites. For larger projects (especially e-shops), the price depends on the number of sections and the level of detail required.

Deliverables

The deliverable is a detailed website architecture proposal with practical recommendations:

• Clear hierarchy of categories and subpages
• Recommendations for URL structure and metadata
• General framework for content strategy
• Consultation on implementation